Adidas x OFFSPRING Superstar Roller Skate Launch – Event Photography London
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Adidas partnered with OFFSPRING to launch the Superstar Roller Skate at Vision Hall in London, transforming the venue into a fully immersive skating experience. Commissioned to document the event, the focus was on capturing movement, community and the distinctive visual identity of the Adidas Superstar silhouette reimagined as a roller skate.
At the centre of the space, a purpose-built skate rink became the focal point of the activation. London-based roller skate influencers showcased jam skating techniques throughout the evening, demonstrating footwork, rhythm and freestyle control while wearing the new Superstar Roller Skate. Guests were invited to participate, creating a fluid environment that blended performance with audience interaction.
Documenting a Live Brand Activation in London
The event extended beyond the rink. A DJ lineup including Danny Rankin (Decoy) provided the soundtrack to the evening, reinforcing the cultural crossover between music, streetwear and skating. A custom t-shirt press allowed guests to personalise garments with Superstar skate decals, adding an interactive retail element to the activation.
A large-scale black and white mood film of the Superstar Roller Skate played on loop across a full-width screen installation, adding a cinematic layer to the environment and anchoring the brand narrative visually within the space.
Clients:
- Raccoon London
- IMA Global
- Adidas
Photographing brand activations of this scale requires an instinctive approach — balancing staged moments with candid energy while maintaining clarity in low-light, fast-moving environments. The aim was to capture not just the product, but the atmosphere surrounding it.
If you’re planning a brand activation or product launch in London and require dynamic event photography, feel free to get in touch.
